So I love Instagram. It’s pretty, it’s visual and it’s inspiring.

I’m constantly in awe of the accounts that litter my newsfeed and I often pull ideas from them to incorporate into my own. A really great thing about Instagram, and really all social media, is that you can use it to create your own personal brand. If used effectively, your Instagram account can serve as an expression of your style, a reflection of your personality and especially if your account isn’t private, it’s often a first impression.

The other day a friend of mine asked me what my favourite accounts to follow were and when I answered her, it occurred to me my favourite ones are not only interesting, but they’re beautiful. Since I’m interested in hair (particularly braids, if you haven’t noticed), fashion, home decor, photography and graphic design, the accounts that stand out to me are usually related and curated with other like-minded brands/accounts. They also tend to be splashed with soft, pastel colours with lots of white space, or at least adhere to some sort of cohesive style. And cute, quick-witted quotes, those are cute too. Oh, and witty memes. And taco jokes. Those get me double tapping quick.

If I’ve learned anything school, it’s that not only is the type of content you post important, but it’s how you post it that’s important.

It was a tough call to whittle down to, but the following 10 accounts are ones that have their Insta-game on point. Follow and like.